Tiger, All Custom Focus Global Imports partner

Tiger Woods and All Custom Focus Global Imports (ACF) announced Wednesday a licensing agreement that creates the Tiger Woods Band. A portion of the sales of the official red-and-black wristband, which features a motivational saying by the 14-time major winner, will support the Tiger Woods Foundation’s planned expansion to serve young people in Asia. Woods’ message on the band is, “Live To Achieve Excellence.”

“My mom and pop taught me that anything is possible and to always strive for excellence,” Woods said. “I hope that by wearing these words each day, people will be reminded that each of us can help shape the lives of others as well as our own.

“I’m excited my foundation is expanding into Asia. We’ve been very successful in the U.S., and my longtime goal has been to expand our work into Asia where my mom is from.”

“We are thrilled to begin our relationship with Tiger and his foundation,” said Raj Kumar, president of ACF. “We plan to have the bands available beginning April 2014 to distributors and retailers. We expect band demand to increase throughout 2014 and 2015 when it will be available at thousands of locations in Asia.”