February 01, 2017

Plan your perfect day at the Genesis Open

It’s time to think outside the stadium and craft your own experience at the 2017 Genesis Open. Spend the day with the world’s best golfers, Feb. 13-19, at The Riviera Country Club. From following your favorite players to enjoying the socializing at the many open-to-the-public destinations and activations, start planning your perfect day at the Genesis Open.

Early morning:

Stop by The Boulevard after arriving at the tournament. Located just past the Main Entrance across from 1 fairway and near 2 green, The Boulevard features activations from Coca-Cola, AT&T, United Airlines, Skechers Performance and more with a full view of the short game practice area where the pros warm up before their round. Grab a bite and a beverage at The Boulevard concession stand, which features a full bar, before heading out on course.


There’s no shortage of amazing golf views at Riviera. Step on the tee and watch the world’s best tee off from the most iconic opening shot in golf. Located next to The Riviera Country Club Clubhouse, 1 tee offers picturesque views from a vantage point unlike any other. Around the course, enjoy open-to-the-public grandstands located at the driving range, 8 green, 10 green, 14 green and 17 green.


The Woods at 10, The Promenade, food trucks

After a full morning of golf, there is a wide variety of premium food and beverage options. New to the Genesis Open is The Woods at 10. Located near 10 green and the driving range, The Woods at 10 features a menu inspired by The Woods Jupiter, a Tiger Woods Venture restaurant. Guests of the Genesis Open can try a number of menu items from The Woods flagship location, including New Zealand Rack of Lolli-Pop Lamb Chops, The Woods Bison Burger, Tuna Tartare, Hand-Cut Truffle French Fries and more.

Another great spot to grab food and unwind is The Promenade located between 14 tee and 17 green. Some of Los Angeles’ top local gourmet food trucks including NoMad, Wise Barbecue, Cousins Maine Lobster and Baby’s Badass Burgers will all be at The Promenade. Grab a drink from the Michelob ULTRA pop-up sports bar and enjoy a bite to eat without missing any of the tournament action on course on The Promenade’s video board. While at The Promenade, don’t miss the Travis Mathews tailgate.


As the action heats up on-course, there is no better place to be than at 14. One of Riviera’s signature par-3 holes, there are no shortages of spectacular views at 14. Experience The Genesis Lounge, which blends modern luxury with up close and personal viewing areas. Or grab a seat at the grandstand on 14 green and watch for a hole in one. Any golfer that cards an ace at No. 14 or No. 16 will win a Genesis for himself and his caddie!

The approach shot at No. 18 is one of the best on TOUR. 18 green is nestled into the hillside just below the clubhouse at Riviera. With private hospitality above, enjoy unobstructed views of the closing green in a natural amphitheater setting. Golf’s most iconic players have celebrated on 18 green at Riviera.

Claim your seat as the next chapter in PGA TOUR golf is written at the Genesis Open.